Stephanie Yesmukanova is a marketing lecturer, PhD candidate, early-career researcher. With 6+ years of teaching in higher education (600+ students, 20+ courses solo teaching in-person and online) and 10+ years of work experience in the industry with multiple roles, Stephanie now pursues a career in academia by researching status and sustainability within consumer culture theory. Previously Assistant Director at QRIFS, Qazaq Research Institute of Futures Studies at Narxoz University.