Poppy Seed Lab is a genre-agnostic creative studio that cross-pollinates experiments across storytelling, innovative research and strategic action, to seed humane and resilient futures in Asia. Partnership and collaboration lie at the heart of our work. While our primary experiments fall within domains of design, research, culture and strategy, collaborations allow us to traverse domains with ease. Our projects have led us to craft immersive narratives that bring together unlikely agents, design curatorial strategies and stakeholder engagement processes for strategic action, develop programmes for social impact, as well as produce art and performative experiences. At the back end, we follow an approach that is rooted within principles of futures thinking, somatic learning, behavioural economics and systems design. This allows our work to remain relevant and strives towards building a creative ecosystem that is sustainable, and embedded with values of care and community.