Virkein leads the Poppy Seed Lab, a genre-agnostic creative studio that cross-pollinates experiments across immersive storytelling, innovation research and creative strategy, to seed humane and resilient futures in Asia. The lab crafts social and cultural narratives that bring together unlikely agents, design curatorial strategies and undertake stakeholder engagement, along with producing immersive art and performance based experiences. She is also building Sundooq an artisanal Indian brand to inspire young people to cook, and simplifies engaging with the diversity of regional Indian flavours, as a means to drive sustainable food futures in the subcontinent. Her entrepreneurial journey is driven by an interminable curiosity in food as a tool for community engagement, and the wish to create a future rooted with values of camaraderie and care.